Natural Way Wellness Spa Tucson, Arizona   4,500sf 2012   View from Street   The spa moves onto popular 4th Avenue from a nearby side street, increasing both in size and in offerings.  We welcome clients with a large sign and canopy, open up the facade to freely welcome walk-ins from the sidewalk, and remove most of the interior.  Private treatment rooms occupy the middle of the long structure, with office, lounge and wet facilities to the rear.   Architect: Roel Krabbendam Firm of Record: Imagine RED LLC    

Natural Way Wellness Spa
Tucson, Arizona

4,500sf
2012

View from Street

The spa moves onto popular 4th Avenue from a nearby side street, increasing both in size and in offerings.  We welcome clients with a large sign and canopy, open up the facade to freely welcome walk-ins from the sidewalk, and remove most of the interior.  Private treatment rooms occupy the middle of the long structure, with office, lounge and wet facilities to the rear.

Architect: Roel Krabbendam
Firm of Record: Imagine RED LLC

 

  Natural Way Wellness Spa Tucson, Arizona   4,500sf 2012   Lobby View   The spa moves onto 4th Avenue from a nearby side street, increasing both in size and in offerings.  We welcome clients with a large sign and canopy, open up the facade to freely welcome walk-ins from the sidewalk, and remove most of the interior.  Private treatment rooms occupy the middle of the long structure, with office, lounge and wet facilities to the rear.   Architect: Roel Krabbendam Firm of Record: Imagine RED LLC    

Natural Way Wellness Spa
Tucson, Arizona

4,500sf
2012

Lobby View

The spa moves onto 4th Avenue from a nearby side street, increasing both in size and in offerings.  We welcome clients with a large sign and canopy, open up the facade to freely welcome walk-ins from the sidewalk, and remove most of the interior.  Private treatment rooms occupy the middle of the long structure, with office, lounge and wet facilities to the rear.

Architect: Roel Krabbendam
Firm of Record: Imagine RED LLC

 

  Natural Way Wellness Spa Tucson, Arizona   4,500sf 2012   Lounge View   The spa moves onto 4th Avenue from a nearby side street, increasing both in size and in offerings.  We welcome clients with a large sign and canopy, open up the facade to freely welcome walk-ins from the sidewalk, and remove most of the interior.  Private treatment rooms occupy the middle of the long structure, with office, lounge and wet facilities to the rear.   Architect: Roel Krabbendam Firm of Record: Imagine RED LLC    

Natural Way Wellness Spa
Tucson, Arizona

4,500sf
2012

Lounge View

The spa moves onto 4th Avenue from a nearby side street, increasing both in size and in offerings.  We welcome clients with a large sign and canopy, open up the facade to freely welcome walk-ins from the sidewalk, and remove most of the interior.  Private treatment rooms occupy the middle of the long structure, with office, lounge and wet facilities to the rear.

Architect: Roel Krabbendam
Firm of Record: Imagine RED LLC

 

  Natural Way Wellness Spa Tucson, Arizona   4,500sf 2012   Treatment Room   The spa moves onto 4th Avenue from a nearby side street, increasing both in size and in offerings.  We welcome clients with a large sign and canopy, open up the facade to freely welcome walk-ins from the sidewalk, and remove most of the interior.  Private treatment rooms occupy the middle of the long structure, with office, lounge and wet facilities to the rear.   Architect: Roel Krabbendam Firm of Record: Imagine RED LLC    

Natural Way Wellness Spa
Tucson, Arizona

4,500sf
2012

Treatment Room

The spa moves onto 4th Avenue from a nearby side street, increasing both in size and in offerings.  We welcome clients with a large sign and canopy, open up the facade to freely welcome walk-ins from the sidewalk, and remove most of the interior.  Private treatment rooms occupy the middle of the long structure, with office, lounge and wet facilities to the rear.

Architect: Roel Krabbendam
Firm of Record: Imagine RED LLC

 

  Creative Office Pavilion Boston, Massachusetts   Lobby Renovation  After years of reconfiguration, the furniture dealership requests a new lobby to invite clients down a very long access corridor into the showroom.  We remove as much as possible from the lobby space, devise a new staggered wall between reception desk and back-of-house, and hand apply colored papers to create a layered and nuanced surface.  Bright showroom lighting creates a highly visible destination.    We complete the lobby with showroom furniture, a painting commissioned from California artist Carlos Perez, and a big red ball we extrapolate from the showroom logo of a bouncing red disc.  When the dealership, after many years, abandoned the red paper texture for an international brand, we adopted it as our own.   Architect: Roel Krabbendam   Interior Designer: Polly Dithmer    

Creative Office Pavilion
Boston, Massachusetts

Lobby Renovation

After years of reconfiguration, the furniture dealership requests a new lobby to invite clients down a very long access corridor into the showroom.  We remove as much as possible from the lobby space, devise a new staggered wall between reception desk and back-of-house, and hand apply colored papers to create a layered and nuanced surface.  Bright showroom lighting creates a highly visible destination.  

We complete the lobby with showroom furniture, a painting commissioned from California artist Carlos Perez, and a big red ball we extrapolate from the showroom logo of a bouncing red disc.

When the dealership, after many years, abandoned the red paper texture for an international brand, we adopted it as our own.

Architect: Roel Krabbendam
Interior Designer: Polly Dithmer

 

  Creative Office Pavilion Boston, Massachusetts   Lobby Renovation  After years of reconfiguration, the furniture dealership requests a new lobby to invite clients down a very long access corridor into the showroom.  We remove as much as possible from the lobby space, devise a new staggered wall between reception desk and back-of-house, and hand apply colored papers to create a layered and nuanced surface.  Bright showroom lighting creates a highly visible destination.    We complete the lobby with showroom furniture, a painting commissioned from California artist Carlos Perez, and a big red ball we extrapolate from the showroom logo of a bouncing red disc.  When the dealership, after many years, abandoned the red paper texture for an international brand, we adopted it as our own.   Architect: Roel Krabbendam   Interior Designer: Polly Dithmer    

Creative Office Pavilion
Boston, Massachusetts

Lobby Renovation

After years of reconfiguration, the furniture dealership requests a new lobby to invite clients down a very long access corridor into the showroom.  We remove as much as possible from the lobby space, devise a new staggered wall between reception desk and back-of-house, and hand apply colored papers to create a layered and nuanced surface.  Bright showroom lighting creates a highly visible destination.  

We complete the lobby with showroom furniture, a painting commissioned from California artist Carlos Perez, and a big red ball we extrapolate from the showroom logo of a bouncing red disc.

When the dealership, after many years, abandoned the red paper texture for an international brand, we adopted it as our own.

Architect: Roel Krabbendam
Interior Designer: Polly Dithmer

 

  Creative Office Pavilion Boston, Massachusetts   Lobby Renovation  After years of reconfiguration, the furniture dealership requests a new lobby to invite clients down a very long access corridor into the showroom.  We remove as much as possible from the lobby space, devise a new staggered wall between reception desk and back-of-house, and hand apply colored papers to create a layered and nuanced surface.  Bright showroom lighting creates a highly visible destination.    We complete the lobby with showroom furniture, a painting commissioned from California artist Carlos Perez, and a big red ball we extrapolate from the showroom logo of a bouncing red disc.  When the dealership, after many years, abandoned the red paper texture for an international brand, we adopted it as our own.   Architect: Roel Krabbendam   Interior Designer: Polly Dithmer    

Creative Office Pavilion
Boston, Massachusetts

Lobby Renovation

After years of reconfiguration, the furniture dealership requests a new lobby to invite clients down a very long access corridor into the showroom.  We remove as much as possible from the lobby space, devise a new staggered wall between reception desk and back-of-house, and hand apply colored papers to create a layered and nuanced surface.  Bright showroom lighting creates a highly visible destination.  

We complete the lobby with showroom furniture, a painting commissioned from California artist Carlos Perez, and a big red ball we extrapolate from the showroom logo of a bouncing red disc.

When the dealership, after many years, abandoned the red paper texture for an international brand, we adopted it as our own.

Architect: Roel Krabbendam
Interior Designer: Polly Dithmer

 

  Origins Prototype Store  Estee Lauder Company    The international brand requests a new store prototype to support their new line of cosmetics.  A location on Harvard Square in Cambridge, Massachusetts provides the physical location for this exploration of the new product line.  The commission is solved with both display and storage wrought in a reduced palette of maple, copper, stone and glass, amplifying the brand's allegiance to natural materials.  The palette and branding was carried forward into a now well-known and successful network of mall and department store outlets.   Interior Designer: Polly Dithmer   Office of Record: Peter Forbes and Associates, Inc.    

Origins Prototype Store
Estee Lauder Company

The international brand requests a new store prototype to support their new line of cosmetics.  A location on Harvard Square in Cambridge, Massachusetts provides the physical location for this exploration of the new product line.  The commission is solved with both display and storage wrought in a reduced palette of maple, copper, stone and glass, amplifying the brand's allegiance to natural materials.

The palette and branding was carried forward into a now well-known and successful network of mall and department store outlets.

Interior Designer: Polly Dithmer
Office of Record: Peter Forbes and Associates, Inc.

 

  Origins Prototype Store  Estee Lauder Company    The international brand requests a new store prototype to support their new line of cosmetics.  A location on Harvard Square in Cambridge, Massachusetts provides the physical location for this exploration of the new product line.  The commission is solved with both display and storage wrought in a reduced palette of maple, copper, stone and glass, amplifying the brand's allegiance to natural materials.  The palette and branding was carried forward into a now well-known and successful network of mall and department store outlets.   Interior Designer: Polly Dithmer   Office of Record: Peter Forbes and Associates, Inc.    

Origins Prototype Store
Estee Lauder Company

The international brand requests a new store prototype to support their new line of cosmetics.  A location on Harvard Square in Cambridge, Massachusetts provides the physical location for this exploration of the new product line.  The commission is solved with both display and storage wrought in a reduced palette of maple, copper, stone and glass, amplifying the brand's allegiance to natural materials.

The palette and branding was carried forward into a now well-known and successful network of mall and department store outlets.

Interior Designer: Polly Dithmer
Office of Record: Peter Forbes and Associates, Inc.

 

  Blue Cross Blue Shield of Southern Arizona   Customer Care Facility Phoenix, Arizona  The insurance company foresaw the need to dramatically improve customer care with the Affordable Care Act, in order to maximize their competitiveness.  Imagine RED was charged with the conceptual design for an exceedingly narrow and underutilized lobby space of an existing building on the BCBS campus.  Our strategy relied on column mounted computer stations to minimize footprint, as well as rounded elements like a reception desk and a consultation room that allowed for comfortable and inviting circulation throughout the narrow hall.  A small seminar room for educational presentations serves as a destination at one end of the facility, and offices to receive payments and house customer care staff occupy the opposite end.   Design Architect: Roel Krabbendam Office of Record: Orcutt Winslow    

Blue Cross Blue Shield of Southern Arizona

Customer Care Facility
Phoenix, Arizona

The insurance company foresaw the need to dramatically improve customer care with the Affordable Care Act, in order to maximize their competitiveness.  Imagine RED was charged with the conceptual design for an exceedingly narrow and underutilized lobby space of an existing building on the BCBS campus.

Our strategy relied on column mounted computer stations to minimize footprint, as well as rounded elements like a reception desk and a consultation room that allowed for comfortable and inviting circulation throughout the narrow hall.  A small seminar room for educational presentations serves as a destination at one end of the facility, and offices to receive payments and house customer care staff occupy the opposite end.

Design Architect: Roel Krabbendam
Office of Record: Orcutt Winslow

 

3D View 8.png
3D View 3.jpg
  Retail Project Experience:    Blue Cross Blue Shield of Arizona , Customer Service Hub  Creative Office Pavilion , Furniture Showroom  Estee Lauder Company , Origins Prototype Store  Natural Way Wellness Spa , Day Spa

Retail
Project Experience:

Blue Cross Blue Shield of Arizona, Customer Service Hub
Creative Office Pavilion, Furniture Showroom
Estee Lauder Company, Origins Prototype Store
Natural Way Wellness Spa, Day Spa