Susi Roos brings years of medical experience to the issue of cancer recovery. The Visual Voice interviews highlighted her concern that she not appear clinical, and that we focus on growth and transformation.
The image of a stalk sending out shoots suggested the many avenues cancer survivors explore in achieving their goals, and this became the focus of our design efforts. Juxtaposing it with rich photography from nature reinforced her focus on growth and life.
Client: Susi Roos
Program: visual | voice
Deliverables: Logo, Business Card, Pamphlet, Letterhead, Website, Miscellaneous Collateral
Susi Roos brings years of medical experience to the issue of cancer recovery. The Visual Voice interviews highlighted her concern that she not appear clinical, and that we focus on growth and transformation.
The image of a stalk sending out shoots suggested the many avenues cancer survivors explore in achieving their goals, and this became the focus of our design efforts. Juxtaposing it with rich photography from nature reinforced her focus on growth and life.
Client: Susi Roos
Program: visual | voice
Deliverables: Logo, Business Card, Pamphlet, Letterhead, Website, Miscellaneous Collateral
Susi Roos brings years of medical experience to the issue of cancer recovery. The Visual Voice interviews highlighted her concern that she not appear clinical, and that we focus on growth and transformation.
The image of a stalk sending out shoots suggested the many avenues cancer survivors explore in achieving their goals, and this became the focus of our design efforts. Juxtaposing it with rich photography from nature reinforced her focus on growth and life.
Client: Susi Roos
Program: visual | voice
Deliverables: Logo, Business Card, Pamphlet, Letterhead, Website, Miscellaneous Collateral
Kristen McGary is a fabulous holistic healer, with a number of very effective modalities.
In our Visual Voice interviews, Kristen revealed that she had commissioned a mandela from an artist in New Zealand that might be useful in developing her brand identity. The artwork was of sufficient resolution that we could focus on pieces of it, avoiding the cliche of a complete mandela. We did show Kristen how adjusting the colors could energize her materials, with examples of both demonstrated here.
Client: Kristen McGary
Program: visual | voice
Deliverables: Logo, Business Card, Pamphlet, Letterhead, Website, Miscellaneous Collateral
Monica is a very talented coach focused on the diet, lifestyle and long-term habits that come to define our vitality and enthusiasm for life, and ultimately come to define our longevity. The color wheel emerged from her open heart and interest in "all kinds of people of every stripe and color".
Client: Monica McGuire
Program: kick | start
Deliverables: Logo, Business Card
Monica is a very talented coach focused on the diet, lifestyle and long-term habits that come to define our vitality and enthusiasm for life, and ultimately come to define our longevity. The color wheel emerged from her open heart and interest in "all kinds of people of every stripe and color".
Client: Monica McGuire
Program: kick | start
Deliverables: Logo, Business Card
Nothing relaxes us like flowers. We thought handing a business card like this to someone suffering from stress might feel a little bit like receiving a bouquet of flowers. Playing a little with the typography conveyed just a little more viscerally what the brand is all about.
Client: Laurie Ratto
Program: kick | start
Deliverables: Logo, Business Card, Website
The Visual Voice process helped Claire Elizabeth to firmly commit to a name for her practice, helped her to shed the inconsistent materials with which she had identified her practice in the past, and also uncovered some deeply personal artistic material that she never imagined could speak for her and her brand. Featuring it prominently created a highly distinctive identity and also unleashed an exuberance she had not felt before.
“I help people heal their chronic pain by tapping into their inner Joy. I help them expand into the person they want to be, and in so doing, their health improves every time. I struggled with how to represent this as an image, and so for years used a picture of a dolphin, since dolphins represent joy for me. But in my conversations with Polly, it became clear I needed to take my own advice. I needed to express my own inner Joy in my business card, as it is my visual voice. So I took my artwork out of safekeeping and put it on my promotional material for all to see. The process has been tremendously healing, and the outcome is stunning.”
Claire Elizabeth, Naia Healing Arts
Client: Claire Elizabeth
Program: kick | start
Deliverables: Logo, Business Card
If pain emanates from a center, and comes in many nuances or colors, than perhaps this logo begins to speak to the experience. We also like the possible interpretation of a doily, suggesting that pain can be made benign.
Client: Linda Hammett
Program: kick | start
Deliverables: Logo, Business Card
Laurie came to us with a logo image she was firmly committed to. We worked with different typefaces and layouts to express the name of her practice, and then laid out the collateral materials she needed.
For Laurie, including a QR code allowed her to target a website landing page to the recipients of her business cards. QR (for "Quick Response") codes have some traction with consumers, but we have found that most people still prefer to type in the website address rather than organize themselves around reading the code to navigate to the site, and we do not often recommend it.
Client: Laurie Ratto
Program: kick | start
Deliverables: Business Card, Pamphlet
Gabie was trying to evoke a certain feeling with her materials, a sense of time passing, a sense of freedom that comes with maturity, and also the possibility of rebirth. The juxtaposition of autumn and spring in this image seemed to convey exactly those sensibilities without being overt or resorting to words.
Client: Gabie Reiter
Program: kick | start
Deliverables: Website
For Gary and his practice, we wanted to focus on what his patients would experience as a result of his treatment: a limberness, a flexibility, a new found sense of youth and vitality. The photo of an unfurling fern seemed to communicate all of that, while also evoking the image of a spine.
Client: Gary Olsen
Program: kick | start
Deliverables: Website, 2 options
We prepared two versions of Gary's website on this theme of an unfurling fern, reacting subtly to the different images for color and layout. We adopted a clear sans serif typeface for both options that spoke both to Gary's personality and the directness of his therapeutic approach, and we featured his portrait prominently because he deals directly with all of his clients, and because it presented so well.
The importance of an excellent professional portrait cannot be understated, We rarely find clients with the skills to take their own picture, and highly recommend that our clients seek professional assistance. Background, color, expression, exposure and composition are very difficult to control unless you've had plenty of practice!
Client: Gary Olsen
Program: kick | start
Deliverables: Website, 2 options
The image of a rainbow eucalyptus introduces a narrative about the many outward manifestations of beauty for handicapped clients in Heather's program.
Client: Heather Furby
Program: kick | start
Deliverables: Website
Cat's emphasis on balance and tranquility recommended this image for her practice focused on mediation and conflict resolution.
Client: Cat Zavis
Program: kick | start
Deliverables: Website