.

Our perspective on branding and graphics, tools we find useful, case histories and fun facts on design in the 2 dimensional realm.

diy tip: color

diy tip: color

Josef Albers, an artist and teacher who came out of the Bauhaus, published a book in 1963 "Interaction of Color", in which he showed how perception is shaped by both object and context. Color, for example is perceived differently, depending on the background.  

 Homage to the Square, 1965

Homage to the Square, 1965

What does it mean to us in branding and graphic design?  We suggest you never pick a color in isolation: always pick them in pairs (foreground/background for example), or pick them conscious of the context in which they will be seen...even if that context is a white page.  Color changes depending on the context.

color_theory_different.jpg